Graphic designers choose typefaces for their projects but use fonts to create the finished art.
As correctly stated by Allan Haley in his article titled ‘They’re not fonts!’, there has been a wide use of the word ‘font’ in a very wrong manner. In my daily routine, I come across such instances wherein the intention of the person is to describe the ‘Typeface’ but instead he ends up using the word ‘Font’. Not to blame him completely as that’s the way font is being defined colloquially. From MS Word to popular websites, you would see font being interchangeably used instead of typeface. That not only imparts the wrong meaning, but also spreads the wrong message.
The author with a brief background about the Baskerville typeface, helps the reader in understanding the basic difference between a typeface and a font. Also, it’s interesting to know how the old printing presses used metal punches and molds to create a typeset which then would be used for the actual printing. I enjoyed the read for its clarity in stating the difference and the history which it presented for a better explanation.
Recently Google changed its Logo and typeface from a serif to a sans serif, they now call it ‘Product Sans’. So, the next time you want to discuss the Google’s new logo/typeface, make sure you don’t make a fool of yourself by using the word ‘Font’!
It’s the Typeface and not the Font!
Thanks for stopping by and reading! 🙂